← Back to Current Issue — Volume 1, Issue 4

Media StudiesArticle 3 · Vol. 1, Issue 4, June 2026 · pp. 25–32

Development of Agriculture in Marathwada Region with help of Print Media

Abstract

The development of agriculture in the Marathwada region has been critically influenced by the role of print media, especially in the context of recurrent droughts and climatic challenges faced by this monsoon-dependent agrarian area. The severe drought of 2015, which led to unprecedented water scarcity and substantial crop losses, including pulses, was extensively covered in print media. This coverage played an essential role in raising awareness about the multifaceted agrarian crisis, highlighting not only the rainfall deficits but also the shortcomings in water resource management and agricultural planning in the region. Print media served as a pivotal communication channel to disseminate critical information from meteorological departments and research institutions, such as the India Meteorological Department (IMD) and the Indian Institute of Tropical Meteorology (IITM). Through reportage and analytical articles, the media translated complex rainfall data and drought forecasting into location-specific knowledge that could inform farmers’ decisions. For example, the promotion of the interactive software ‘RAINFO,’ developed by IITM to provide regionally tailored rainfall variability information, was facilitated by print coverage, allowing farmers and agricultural scientists to identify adaptive cropping strategies against the variable monsoon patterns experienced in Marathwada. Moreover, print media contributed to educating the farming community about sustainable agricultural practices and water management techniques vital for coping with drought-prone conditions. Awareness campaigns and agricultural reports encouraged adoption of innovations geared toward resource conservation and climate-resilient farming. This educational role of print media complements formal agricultural extension services and farmer-to-farmer communication networks, creating a more informed and proactive rural populace capable of implementing sustainable practices despite environmental stresses. In addition, print media has supported the emergence of entrepreneurial attitudes among younger farmers by highlighting success stories, innovations, and government programs aimed at enhancing agricultural sustainability. This influence helps stimulate engagement with new technologies and practices, which is crucial for the long-term resilience and economic viability of agriculture in the semi-arid Marathwada region. In summary, print media in Marathwada has functioned beyond mere reporting; it is a crucial instrument for awareness-building, knowledge dissemination, and motivational support that fosters sustainable agricultural development. By bridging information gaps, mediating scientific knowledge, and promoting adaptive strategies tailored to the region’s climatic realities, print media contributes significantly to cultivating a more resilient and informed agricultural community in Marathwada.

Keywords:

Development of AgricultureMarathwada RegionPrint Mediamotivational supportresource conservationclimate-resilient farmingraising awarenessSustainable development

How to Cite

Rupali Prakash Gore, Dr. Rekha Shelke (2026). Development of Agriculture in Marathwada Region with help of Print Media. Veritas: A Multidisciplinary Journal of Social Sciences and Humanities, 1(4), 25–32.

DOI: https://doi.org/10.5281/zenodo.21194686

Crossref registration in progress

Download Full PDF ↗
Open Access

← Back to Current Issue — Volume 1, Issue 4